About STRAP Technologies

Our  mission

STRAP Technologies’ mission is to bring increased independence and autonomy to the visually impaired through the development of the world’s first substitute for the white cane. Their featured product, STRAP, is a state-of-the-art wearable device that enables blind and visually impaired people to detect and respond to any type of obstacle and notify them of possible collisions.

STRAP Technologies aims to change the way the visually impaired explore the world.

Our team is headquartered in Austin, with a research and development team in Guadalajara, Mexico.

Part of Strap team and our two dogs
STRAP team
Portrait of our CEO : Diego Roel

Diego Roel

Diego is a born entrepreneur within the tech innovation industry. As Founder & CEO, Diego brings his extensive experience in robotics, new product ideation, R&D and IP strategy to helping the blind and visually impaired. Diego’s decade of technology development is uniquely adapted to bringing numerous patent and proprietary product designs to STRAP Technologies.
Portrait of our CT: Ben Eynon

Ben Eynon

Benjamin (Ben) Eynon has spent most of his career in the semiconductor industry, over 20 years of which in executive roles over the areas of R&D engineering, high volume manufacturing, marketing, and new business development. Most recently, he has headed up business development and international contract negotiations with and for startups in the areas of advanced lithography equipment, medical patient transfer equipment, and AI-related software. Ben holds four international patents, 38 publications, and has published a book entitled, Photomask Fabrication Technology, which has become the photomask industry’s principal handbook. Ben graduated with a BS in Microelectronic Engineering from the Rochester Institute of Technology in Rochester, NY, and is all-but-thesis for his MS in Industrial/Organizational Psychology from the University of North Texas in Denton, TX. In addition to serving as the Technology Officer for STRAP Technologies, Ben has also served the community at large as a Board Member for both Breakthrough Austin and Capital IDEA Austin, and currently serves on the Board of Advisors for both Nepris Inc. and for Baylor University’s Electrical and Computer Engineering Department.
Portrait of our COO: Carlos Salinas

Carlos Salinas

Carlos brings years of operations and expertise in venture experience to STRAP Technologies. He has led operations and spent most of his career evaluating opportunities and performing deal work at Plug and Play’s Mexico headquarters. Plug and Play is an international accelerator headquartered in Silicon Valley with 300 resident startups, 1800 total accelerated startups and 200+ investments since 2006. Carlos is passionate about mindful tech to ensure that we're building tech for the world we want to live in. When he’s not at his day job, Carlos can be found creating music with his band.
Portrait of Natalia Ferriz, Marketing Director

Natalia Ferriz

Marketing Director
Brand communication and marketing specialist through earn, own and paid media with over twelve years of experience at top management level. Marketing advisor in planning, communication, positioning, conceptualization and project viability for startups and more than 70 entrepreneurs in Latin America. For 7 years Natalia was Head of Communication at Makken (one of the most important communication agencies in Latam) where she had the opportunity to work on positioning strategies in the most relevant global brands: Zara, Sephora, Disney, Fox, Formula 1, Nestle, Coca-Cola, Shake Shack, Modelo Group, Hublot, Old Navy, Levis, Danone, Diageo Group, among others.
Portrait of our CRO: Mario Corona

Mario Corona

Mario is a serial entrepreneur and brings his sales, marketing, and 20 years of startup acumen to the Strap Technologies team. Most recently, Mario serves as a Co-Founder of 2 startups, primarily focused on the PropTech space. He is CEO & Co-Founder of LandOnEarth.com, the first predictive Real Estate platform that empowers consumers to find the perfect home, matched to their needs, budget and lifestyle. Prior to starting LandOnEarth, Mario was Co-Founder of myHouseby.com, a PropTech AI platform for the next generation of new home construction through 3D/VR technology that allows home buyers to explore, dream, design and price their new home in real time based on their individual lifestyle. Mario is a frequent speaker at entrepreneurship and technology conferences and has a special passion and interest in consumer behavior. He has obtained a master certification on NLP (Neuro-Linguistic Programing) to better understand the link between the subconscious mind and language.

Fast Company

This Start Up Wants to Replace the White Can for Blind People "Using advanced technologies such as lidar, also used in autonomous vehicles.
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La Vanguardia

STRAP Technologies desarrolló el dispositivo que se coloca como un arnés sobre el pecho y detecta los obstáculos, desniveles y cavidades que ponen en peligro a los invidentes.
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Assist Buzz

“In 1921, mankind invented the first white cane as a guide aid for blind people; a hundred years later, with a smartphone for navigation, what can blind people use? STRAP Technologies, a US startup company, uses sensor technology similar to autonomous driving to design a smart wearable device for the visually impaired.”
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Closing the Gap

"STRAP is a company that develops a wearable that detects obstacles on the floor and ceiling so that people with reduced visual capabilities can move more freely without using the white cane. It will change the life of visually impaired people.”
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Blind Tech Guys

STRAP, The World's First Total Replacement Of The White Cane For The Blind Blind Tech Guys. Listen to their podcast now.

Yahoo Finance

STRAP Technologies Announces Groundbreaking Device to Aid the Visually Impaired.
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We want to hear from you!

Reach out with any question, collaboration or any other idea! We would love to hear about you. If you  prefer shoot out an email to hello@strap.tech